Posting just 80 pictures but receiving 873,302 interactions on
average, India’s Prime Minister Narendra
Modi has emerged as the “most effective world leader on
Instagram”, as per a study by public relations and
communications firm BCW (Burson Cohn & Wolfe) Global.
Modi is also the most followed leader on Instagram with 15.5
million followers, up from 10 million he had a year ago. Modi
was also the highest followed world leader in 2017 as well
followed by US President Donald Trump. Modi follows no one on
Currently, Indonesian President Joko Widodo is in the second
place with 12.2 million followers while U.S. President Donald
Trump is in the third position with 10.9m followers.
Published on Tuesday, the report said that although PM Modi’s
pictures are 20 times less what US President Donald Trump
(1,556) posts, the Indian leader’s interaction rate is far
higher – 7.11 percent compared to Trump’s 1.58 percent.
Receiving 1,834,707 hearts, the picture of Prime Minister
Narendra Modi with the new couple – Indian captain Virat
Kohli and Bollywood
actress Anushka Sharma has become the most liked picture posted
by any world leader.
The study attributed this to the fact that the picture had
three most popular personalities from politics, cricket and
Bollywood who collectively had 55 million followers on
Another picture of the BJP
leader standing at a bus stop in Davos ahead of the World
Economic Forum 2018 is the second most liked picture with a
total of 1,635,978 likes.
According to the study, “Pictures from birthdays, weddings and
private moments with the family, wife, children and
grandchildren on holidays and selfies tend to garner the best
interactions on Instagram.
The study again attributed the likes to the fact that the shot
was “unusual” and that “pictures which are out of the ordinary
do tend to get the best engagement on the platform.”
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However, Trump takes that cake when it comes to being active on
the platform. Over the last one year, Trump has gained more
than 218 million interactions, thrice the number of
interactions earned by Indian Prime Minister Narendra Modi “who
has more followers but only 69 million interactions over the