Entertainment

The greatest trick Apple ever pulled was convincing the world the movies you bought don’t exist

On Monday, Twitter user Anders da Silva revealed the movies he
had purchased on iTunes had been removed before he even had a
chance to watch them.

Da Silva had bought three movies via the digital media service.
When he couldn’t find them in his library, he contacted their
support team, and was informed that, well, Apple had lost their
license to those movies.

In a series of email exchanges with the company that he posted
to Twitter, Apple Support offers him movie rental credits in
exchange, just in case he’d like to shrug it off and download
something else instead.

When he, naturally, requested a refund, Apple informed him that
they are simply a “storefront” that offers content providers a
platform to sell their items, and therefore have no
control over what they sell or how you choose to spend your
money.

Let’s read between the lines: it’s not Apple’s problem.

The only guarantee being, as Da Silva himself pointed out, “we
get to keep your money.”

Time to dust off that old DVD player. Hell, maybe even make it
a VHS, where the only thing you have to worry about is
rewinding. In fact, it might be worth remembering that Netflix
still has more than four million subscribers to its DVD rental
service.

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